Field Marketing

The DMA Field Marketing Best Practice Accreditation Scheme provides an innovative benchmark for Field Marketing quality and establishes the future industry standards for the sector.

This paid-for but non-profit making scheme builds on the standards already required under the DMA Code of Practice. These new Best Practice Guidelines identify best practice procedures in 19 different areas including:

For agencies wishing to sign up to the scheme, these guidelines effectively become a set of standards which must be adhered to during all field marketing activity. A separate standards document is also issued which explains in detail how compliance to these standards will be tested.

The process will be completed by the DMA Compliance Team and will be fully confidential with no Council members having any access to the information provided. The application process starts with completing an application form and an opportunity to supply copies of relevant documentation for advance feedback. The accreditation process itself will include a full day on-site audit where the DMA auditor will randomly select an activity on the day. The auditor will look at 57 different points over the 19 areas where the agency must prove they are compliant with the standards. Crucially, accreditation will only be awarded where 100% compliance is demonstrated.

We believe that this will be beneficial for all clients. By selecting an accredited company they can be sure that they are working with one of the very best field marketing providers. Clients with their own procurement procedures will also benefit. It will save time in their process as each of the areas has been independently audited to guarantee that the agency is working to the standards required.

Steve Radford

Vice Chair of the DMA Field Marketing Council