Data

Drawing upon the combined expertise of all Council members, the Data Council committed to raising standards above those required by law or code of conduct and has been instrumental in producing best practice guidelines for data usage in multi-channel communications; houses a think tank for forecasting new industry developments; generates original research and benchmarking reports; and hosts regular data-themed training sessions and events.

It is impossible in this day and age to conduct any marketing campaign without data – it is at the heart of everything we do. The Data Council remains committed to further promoting the importance of data as the epicentre of multi-channel direct marketing best practice – to the benefit of brands, consumers and the environment alike.

We have an ongoing campaign to work more closely with the other DMA councils in order to both better understand those specific areas but also to drive efficiencies between the councils. The Data Council itself is committed to endeavouring to deliver more through more efficient use of our resource and the limited amount of time available to council members. We want to do less but deliver more - by that I mean focus on fewer areas but ensure we deliver real value to members.

Over the coming months you will see and extensive communications programme rolling out, it is a core stated goal we want to communicate more with those that we represent. So please contact us, call us, email us, use the links on the right to follow us on twitter or join our Linked-in data subgroup. Let us know what you think, what you like, what you don’t. We cannot protect that which we do not know about.

On behalf of the Data Council, I extend this open invitation to all DMA members to engage with the topical issues and activities we are exploring – many of which are central to the direct marketing industry’s future viability and success.

Mark Roy
Chairman
DMA Data Council