Mailing Houses

The aims of which are to ensure the ethical behaviour, environmental responsibility of members, to maintain effective relationships, resist unreasonable legislation and restrictions on trade and to promote the direct mail channel.

Initiatives

The Council objectives are broken into three main areas: Best Practice; Environmental mitigation and Promotion of the Direct Mail Channel

Best Practice

The Council provides input to the DMA's Code of Practice and best practice guidelines for the mailing house sector. A specific working party constantly reviews and updates the guidelines to ensure they meet current standard requirements but also to continually improve upon these to ensure the direct mail channel is protected from unscrupulous practices.

Environmental Mitigation

The Mailing House Council work with the DMA team on the promotion of environmental mitigation practices. The most recent developments being the training and certification scheme in the implementation of ISO14001.

ISO 14001 is an international management standard that specifies a process for controlling and improving a company's environmental performance and is designed to address the delicate balance between maintaining profitability and reducing environmental impact. The DMA is promoting a scheme which will help members gain the competitive advantage of environmental transparency and accountability as well as save approximately £2,000 in reduced rates. To request a Go Green and Save information pack, please click here.

Did you know that if you achieve accreditation and are members of the Royal Mail Mailing House Service Scheme you could recoup your costs by mailing just over a million items through the additional environmental service fee.

Promotion of the Direct Mail Channel

With a range of distribution channels now available to marketers, the Mailing House Council aim to promote the efficiencies and effectiveness of the direct mail channel in conjunction with an integrated strategy. To view a range of case studies click here.