Newsletter

Welcome to the July issue of Mobile Messaging, the newsletter from the DMA Mobile Marketing Council. As thoughts turn to summer holidays, ahead of the critical planning for Autumn and Christmas promotional activity, we offer some food for thought for marketers working mobile into their strategy. We will be back in September, ready to offer additional tips and advice for brands utilising mobile in their crucial marketing campaigns.

Welcome to the June issue of Mobile Messaging, the newsletter of the DMA Mobile Marketing Council. Technological advancement is restless. Smartphones have rapidly become the established mobile norm, but their dominance is already being challenged by the arrival of a new device – the iPad. Apple’s tablet has been flying off shop shelves, but where does this gadget fit within our ever-expanding range of technologies? Will it create greater media convergence, or will the iPad become a new content and marketing channel?

Welcome to the April issue of Mobile Messaging, the newsletter from the DMA Mobile Marketing Council. Much of the Council''s focus is on improving understanding of mobile marketing and promoting it as a direct marketing channel. In this newsletter we look forward at some of the technological issues that affect mobile marketing both now and in the future.

As we turn the corner into a new decade, many people are thinking about where the next 10 years will take us, especially with regards to developing technologies. In this issue, we have two thought pieces on the subject. Council member Emma Scott from Dorothy Perkins looks at the fashion retail sector, where mobile marketing is ‘on trend’ this year.

In this issue of the newsletter, which is also available for you mobile, Orange shares the key findings of Exposure Europe, we take a look at the impact of mobile standards on retailers and present a case study from M&S ‘Food to Go’.

In this issue of the newsletter, which is now available for your mobile phone, we take a look at the future of mobile payments, review a selection of Android handsets, provide an interesting insight into consumer attitudes to mobile marketing and present a case study from The Carphone Warehouse.

In this Month''s newsletter we take a look at the issues surrounding the 118 800 directory, report on how marketers can use ‘app stores’ effectively, provide insight into how mobile phone usage continues to grow and present a case study from Rimmel London.

In this issue of the newsletter we report on the Ofcom Premium Rate Service Review and the recent IAB Mobile Advertising Expenditure Study. We also review the new Palm Pre smartphone and present a case study of the successful mobile campaign for Yell.

In this issue of the newsletter, Jonathan Bass, MD of Incentivated, reports on Orange’s new research into consumer attitudes to mobile marketing. The results show that users across a range of ages and demographics access mobile media and that most of them are open to marketing through mobile. Jonathan also writes about developments in mobile payments. Following some interesting statistics about the iphone from Comscore, I write about the implications in marketing. Finally we present another award winning mobile marketing case study from insurers Swiftcover.

The February issue of Mobile Messaging includes an overview of Bluetooth and the opportunities that this distinct technology brings and Jonathan Bass, of Incentivated reflects on the success of mobile at the DMA Awards 2008.