Case Studies

Rimmel London is a leading brand for young fashion-conscious women, where creative and brand image are key. Mobile has become a significant method for reaching their digital savvy consumers and launching new products.

Yell has launched complementary mobile search and maps services and looked to Blyk to strengthen its mobile brand amongst younger digital consumers. A five week campaign created awareness and drove Blyk members to the Yell mobile service, using themed SMS to provide relevant context for each search.